The mission of WAFP to promote excellence in health care and to improve the health of the people of Wisconsin through the advancement of the art and science of Family Medicine, the specialty of Family Medicine and the professional growth of Family Physicians.

To help our members achieve this mission, WAFP abides by the following core values:

Integrity

Evidenced in behavior that:

• Places the interests of the patient first
• Demonstrates commitment to high professional standards
• Promotes excellence

Leadership

Evidenced in behavior that:

• Develops leaders
• Keeps members informed
• Recognizes and applauds achievement
• Focuses on member value

Knowledge

Evidenced in behavior that:

• Values the exchange of ideas and embraces diverse views
• Seeks information based decision-making

Collaboration

Evidenced in behavior that:

• Promotes a spirit of cooperation and collegiality among individuals and organizations with common purpose
• Demonstrates a free and open exchange of information